Course Overview
What Will You Learn?
- The importance of content marketing.
- The role of social media in SEO.
- The impact of user experience on SEO.
- The latest trends in SEO.
- Increased website traffic, Improved brand awareness.
- Higher conversion rates.
- Increased sales.
- Enhanced customer experience.
- Improved search engine rankings.
- Reduced marketing costs, with this course.
- you can learn the skills you need to improve any website’s SEO and achieve your target/business goals.
Course Content
Module 3: Keyword Selection & Mapping
- What is a Keyword?
- Do Keywords really matter today?
- General and Specific Keywords
- Should we use navigational Keywords?
- Keywords on basis of Intent
- How we use Informational Keywords for business website?
- Singular and Plural Keywords
- Basic Points for Keyword Research
- Google ads Keyword Planner
- PAID TOOLS SEMrush keyword Tool
- Google Trends for Keyword Research
- Uber Suggest Keyword Tool
- Selection of Strong Keywords
- Keyword Research for Blogs
- Keyword Research for Business
- Keyword prominence and proximity
- Keyword Research for Live Website
Module 4: On- Page SEO
- Introduction to On Page SEO
- On Page SEO Checklist
- URL Optimisation
- How to optimise Title tag?
- Meta description in SEO
- Heading tags Optimisation
- Internal Linking And External Linking
- Anchor Text Optimisation in SEO
- Content Optimisation- Keyword Density
- Content Optimisation- Keyword Density
- Content Optimisation- Plagiarism
- Content Optimisation- Grammar
- Image Optimisation : Alt Tag
- Interview Question
Module 5: Technical SEO
- Technical SEO Introduction Checklist
- What is Sitemap and why is it important?
- What is HTML sitemap?
- Robots.txt file
- Canonical issue and Canonical tag optimization
- What are Broken Links?
- 404 error page
- 301 302 URL redirection
- What is Schema?
- Organisation Schema
- Person Schema
- Recipe Schema
- FAQ Schema
- Product Schema
- How to add structured data in your website?
- How to check website speed?
- How to decrease page loading time?
- Google Analytics set up
- Google Search Console Set Up
- Google Search Console Set Up
Module 6: Off-Page SEO
- Introduction to off-page SEO
- Are Backlinks Important- Do follow vs No follow backlinks
- What is Domain Authority (DA) & page authority (PA)?
- Link Building – Search Engine Submission
- Link Building – Free Classified Submission
- Link Building PDF PPT submission
- Link Building – Social bookmarking
- Link Building – Guest blogging
- Link Building – Infographic submission
- Link Building – Video submission
- Link Building – Q&A submission
- Link Building – Article submission
- Backlink Analysis
- Discuss Toxic Backlinks
- Social Signals
- Interview Questions

