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Digital Marketing
Advance Google Ads Mastery Course with AI-2025
Curriculum
19 Sections
121 Lessons
10 Weeks
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Google Ads Overview
Google Ads Introduction & Account Setup
4
1.1
Google Ads Auction, Network, Ad Rank, Quality Score
1.2
Google Ads Account Structure, Metrics, Account Navigation
1.3
Search Campaign
1.4
Search Campaign Creation Assignment
Introduction To Keywords
Introduction to keywords
5
2.1
Keyword Research, Selection & Planner Tool
2.2
Keyword Match Types
2.3
Negative Keywords & Lists
2.4
Search Terms
2.5
Keyword Assignment
Introduction To Ads & Extensions
22
3.1
Google Ads Formats Overview
3.2
Responsive Search Ad
3.3
Dynamic Search Ad
3.4
Responsive Display Ad
3.5
Call Ad
3.6
Google Ads Extensions Overview
3.7
Sitelink Extension
3.8
Call Extension
3.9
Callout Extension
3.10
Location Extension
3.11
Structured Snippet Extension
3.12
Price Extension
3.13
Promotion Extension
3.14
Lead Form Extension
3.15
Google My Business
3.16
App Extensions
3.17
Business Name & Business Logo
3.18
Keyword Insertion
3.19
Countdown
3.20
Location Insertion
3.21
Ads Assignment
3.22
Ads Extension Assignment
Bidding Strategies
12
4.1
Bidding Strategies Overview
4.2
Manual CPC
4.3
Maximize Clicks
4.4
Max Conversion
4.5
Max Conversion Value
4.6
Target Impression Share
4.7
Target CPA
4.8
Target ROAS
4.9
Enhanced CPC
4.10
CPM Bidding
4.11
CPV Bidding
4.12
Bidding Strategy Assignment
Introduction to Conversion Tracking
6
5.1
Conversion Tracking Overview
5.2
Website Conversion Tracking
5.3
App Conversion Tracking
5.4
Phone Conversion Tracking
5.5
Import – Google Analytics Conversion Tracking
5.6
Measurement – Attribution
Website Conversion Tracking
4
6.1
In-Depth Search Ads (Basic to Advanced)
6.2
Google Search Ads Creation
6.3
Optimization
6.4
Reporting
Google Display Ads
4
7.1
In-Depth Display Ads (Basic to Advanced)
7.2
Google Display Ads Creation
7.3
Optimization
7.4
Reporting
Introduction to Remarketing
10
8.1
Remarketing Overview
8.2
Audience Manager
8.3
Remarketing Campaign
8.4
Remarketing Campaign Creation Assignment
8.5
App Users
8.6
Youtube Remarket
8.7
Customer List
8.8
Custom Combination
8.9
Google Analytics
8.10
Lead Form Segment
Introduction to Video Ads
13
9.1
Youtube Overview
9.2
Skippable Ad Campaign
9.3
Skippable Ad Campaign Assignment
9.4
In-Feed Ad Campaign
9.5
Video Discovery Ad Campaign Creation Assignment
9.6
Bumper Ad Campaign
9.7
Bumper Ad Campaign Creation Assignment
9.8
15 Sec Non-Skippable Ad Campaign
9.9
15 Sec Non-Skippable Ad Campaign Creation Assignment
9.10
Ad Sequence Campaign
9.11
Ad Sequence Campaign Creation Assignment
9.12
Target Frequency Campaign
9.13
Audio Ads Campaign
Introduction to Shopping Ads
3
10.1
Shopping Ads Overview
10.2
Google Merchant Centre Account
10.3
Create Shopping Campaign
Introduction to Performance Max
2
11.1
Performance Max Campaign Creation
11.2
Performance Max Campaign Creation Assignment
Running Call Only Ads
3
12.1
What are call only ads?
12.2
Benefits of call only ads?
12.3
How to run Call Only ads?
Mobile App Marketing, Smart & Demand Gen, and Reporting Essentials
6
13.1
Universal App Campaigns
13.2
Universal App Campaign Creation Assignment
13.3
Smart Campaign
13.4
Smart Campaign Creation Assignment
13.5
Demand Gen Campaign
13.6
Demand Gen Campaign Creation Assignment
Introduction to Bulk Actions
3
14.1
Automated Rules
14.2
Rules Assignment
14.3
Scripts
Introduction to Planning
4
15.1
Keyword Planner Tool
15.2
Performance Planner Tool
15.3
Reach Planner Tool
15.4
App Advertising Hub
Types of Audience in Google Ads
4
16.1
What is the audience in Google Ads?
16.2
Why is audience targeting crucial?
16.3
Understanding All types of Audiences in Google Ads
16.4
Understanding In-depth Optimization of Google Ads
More Tools and Campaign Drafts/Experiments
12
17.1
Google Tag
17.2
Content Suitability
17.3
Ad Customizers
17.4
Ad Customizers Creation Assignment
17.5
Page Feed
17.6
Page Feed Assignment
17.7
Dynamic Ad Feed
17.8
Hotel Properties Feed
17.9
Policy Manager
17.10
Ad Preview & Diagnosis
17.11
Drafts & Experiments
17.12
end
Introduction to Google Ads Certifications
1
18.1
Google Ads Certifications
Google Ads Using AI
3
19.1
Suggestions Based On Gemini – Google AI
19.2
Suggestions Based On ChatGPT
19.3
Google Ads Practice Tests
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