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Digital Marketing
The Ultimate SEO Mastery Course
Curriculum
10 Sections
85 Lessons
10 Weeks
Expand all sections
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Course Introduction
0
Module 1: SEO Introduction
5
2.1
What is SEO?
2.2
Why DOES SEO Matter?
2.3
Job Opportunities in SEO
2.4
Key skills you require to become a SEO specialist
2.5
Quiz
0 Questions
Module 2: Understanding Search Engines
6
3.1
What is a Search Engine?
3.2
SERP
3.3
Top 10 Search Engines
3.4
How Does a Search Engine Work?
3.5
Google Major Ranking Factors Video
3.6
Quiz
0 Questions
Module 3: Keyword Selection & Mapping
17
4.1
What is a Keyword?
4.2
Do Keywords really matter today?
4.3
General and Specific Keywords
4.4
Should we use navigational Keywords?
4.5
Keywords on basis of Intent
4.6
How we use Informational Keywords for business website?
4.7
Singular and Plural Keywords
4.8
Basic Points for Keyword Research
4.9
Google ads Keyword Planner
4.10
PAID TOOLS SEMrush keyword Tool
4.11
Google Trends for Keyword Research
4.12
Uber Suggest Keyword Tool
4.13
Selection of Strong Keywords
4.14
Keyword Research for Blogs
4.15
Keyword Research for Business
4.16
Keyword prominence and proximity
4.17
Keyword Research for Live Website
Module 4: On- Page SEO
14
5.1
Introduction to On Page SEO
5.2
On Page SEO Checklist
5.3
URL Optimisation
5.4
How to optimise Title tag?
5.5
Meta description in SEO
5.6
Heading tags Optimisation
5.7
Internal Linking And External Linking
5.8
Anchor Text Optimisation in SEO
5.9
Content Optimisation- Keyword Density
5.10
Content Optimisation- Keyword Density
5.11
Content Optimisation- Plagiarism
5.12
Content Optimisation- Grammar
5.13
Image Optimisation : Alt Tag
5.14
Interview Question
Module 5: Technical SEO
20
6.1
Technical SEO Introduction Checklist
6.2
What is Sitemap and why is it important?
6.3
What is HTML sitemap?
6.4
Robots.txt file
6.5
Canonical issue and Canonical tag optimization
6.6
What are Broken Links?
6.7
404 error page
6.8
301 302 URL redirection
6.9
What is Schema?
6.10
Organisation Schema
6.11
Person Schema
6.12
Recipe Schema
6.13
FAQ Schema
6.14
Product Schema
6.15
How to add structured data in your website?
6.16
How to check website speed?
6.17
How to decrease page loading time?
6.18
Google Analytics set up
6.19
Google Search Console Set Up
6.20
Google Search Console Set Up
Module 6: Off-Page SEO
16
7.1
Introduction to off-page SEO
7.2
Are Backlinks Important- Do follow vs No follow backlinks
7.3
What is Domain Authority (DA) & page authority (PA)?
7.4
Link Building – Search Engine Submission
7.5
Link Building – Free Classified Submission
7.6
Link Building PDF PPT submission
7.7
Link Building – Social bookmarking
7.8
Link Building – Guest blogging
7.9
Link Building – Infographic submission
7.10
Link Building – Video submission
7.11
Link Building – Q&A submission
7.12
Link Building – Article submission
7.13
Backlink Analysis
7.14
Discuss Toxic Backlinks
7.15
Social Signals
7.16
Interview Questions
Module 7: SEO Reporting and Audit
4
8.1
SEO Monthly Report
8.2
Website SEO Audit
8.3
Where to find clients for SEO?
8.4
Create a gig on fiverr for SEO services
Module 8: Interview Preparation
4
9.1
Basic SEO Interview Questions For Freshers (2024)
9.2
Interview Questions for SEO Executive (1-2 Years Exp.)
9.3
SEO Interview Questions for Experienced (2-5 Years Senior Executive)
9.4
SEO Manager Interview Questions and Answers
Module 9: Congratulations!
1
10.1
Conclusion
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